Culture barriers remain a big obstacle for practically all companies wanting to do business in the US and are often underestimated. These barriers are not only related to language, but to the way meetings are conducted, expectations are set, follow up is conducted, etc. There are many mistakes a newcomer to the US market can make that my lead to misunderstandings, false expectations and ultimately failure, simply because the communication was unclear.
“Learning by doing” can become an expensive experiment with unclear outcome and it is advisable to hire a coach that understands these cultural differences and helps to prepare and navigate through this challenging topic. With its diverse international background, the team at Business Experts US has experienced staff that has the and knowledge to prepare for a market analysis, product launch or important customer negotiations.
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